Archive for the ‘Lessons’ Category

Installing and Understanding Analytics

There are two components to installing analytics on your website:

Understanding how search engines see your site
Understanding how visitors see your site and how they find it

How Search Engines See Your Site
Search engines crawl web pages as part of the Internet in order to help searchers find what they are looking for. In order to maintain [...]

Understanding Your Business

The very first step in preparing search optimization for your site is to understand your business.
You know your business better than a search engine or a search professional. You need to target your search efforts in order to support your business otherwise you will simply waste your money building search for a product or service [...]

The Skilled SEO Method Overview

Getting Started

Understanding your business
Installing Analytics
Establishing Benchmarks

Goals

The Importance of Goals
SMART Goals
Creating Milestones

Keywords

Research Keywords
Optimize for Keywords

Popular Strategies

Site Maps
Meta Tags
Site Content
Link Building

Links

1 way links
Customers
Press Releases
Business Directories
Social Networking Sites

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